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BIOGRAPHY OF ALAN K. HOGENAUER
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Dr. Alan K. Hogenauer, one of the world's most experienced travel, tourism, and transportation market researchers, has conducted travel, tourism, marketing, advertising, and transportation research on-site in all fifty U.S. states and 311 countries/territories on all seven continents during the past forty years.
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| Following completion of his A.B. in mathematics and statistics, and master's level graduate studies in economic geography, Dr. Hogenauer travelled to Australia and worked there for Trans-Australia Airlines, conducting a national analysis of air transportation needs (1965-67). |
| Over the next eight years, Dr. Hogenauer worked as an aviation consultant and airport planner with the world-renowned firm of R. Dixon Speas Associates, then based in Manhasset, New York (1967-75). During his second year with the firm, he was appointed Resident Manager in Bogota, Colombia, with responsibility for the National Airports Plan, evaluating the needs of the entire country for air transportation and airport facilities. After his work in Colombia, Dr. Hogenauer continued with Speas Associates full-time in a number of capacities, including Manager of Information Systems, Environmental Specialist, and Manager of Airport Planning, and simultaneously completed work part-time on his doctorate in transportation geography at Columbia University. The doctoral thesis, "Air Transport Patterns and Prospects in the East African Community," led to a challenging assignment as an air transport economist and team leader with the United Nations International Civil Aviation Organization (ICAO), based in Montreal, but primarily involving on-site work in eastern and western Africa. Dr. Hogenauer personally prepared studies for Kenya, Tanzania, Uganda, and Somalia in conjunction with that project (1975). |
| Subsequently, Dr. Hogenauer joined Trans World Airlines as Manager, International Passenger Strategy, but was soon named worldwide Director of Marketing Research and Planning based in New York. Responsibilities included not only market and consumer research of all types, but also route planning and market feasibility studies for domestic, European, North African, and Middle Eastern expansion, and close coordination with TWA's advertising agency, Wells Rich Greene, and major suppliers such as Boeing and Lockheed (1975-81). |
| After five years at TWA, Dr. Hogenauer continued his marketing research and planning activities in a more diversified environment, serving as Director of Market Research and Planning for Chiat/Day Advertising in New York, with particular responsibilities for the New York Air and Holland America Cruises accounts (1981-82). |
| For four years beginning in the fall of 1982, Dr. Hogenauer served as professor and Program Chairman at the Graduate School of Management at the New School for Social Research in New York, teaching graduate courses in travel and tourism marketing, market research, and geography of travel and tourism, and running the innovative program's strategic planning laboratory and honors consultancy. Under his direct supervision, extensive use of microcomputers was incorporated in the curriculum and research activities of the department (1982-86). |
| For the next seven years, Dr. Hogenauer undertook consulting assignments for a wide variety of clients worldwide. In the summer of 1986, he was invited by the government of the People's Republic of China to undertake a seven-city series of tourism marketing seminars (Shanghai, Beijing, Hangzhou, Nanjing, Xian, Guilin, and Guangzhou (Canton)). These were followed by a similar three-country series conducted for the Organization of American States in Barbados, Antigua/Barbuda, and The Bahamas. Additional assignments were undertaken for Koehler-Iversen Advertising, Swissair, Reed International, Murdoch Publications, and the Empire State Building Observatory. Dr. Hogenauer also devoted considerable time to the development of a computerized points-of-interest database and travel itinerary planning system, CHEKLIST. |
| Dr. Hogenauer actively resumed his international aviation and airport planning activities, conducting studies for the governments of Panama (1987-88), Peru (1989), Thailand (1989-91, including projects in Japan, Korea, Taiwan, Hong Kong, Singapore, and Bangladesh), Colombia (1992-93), and El Salvador (1994-95). On various trips to and from his Thailand and Oakdale residences, Dr. Hogenauer pursued tourism and transport research in the Persian Gulf, North Africa, throughout western and eastern Europe, across Russia and China, throughout South America, Central America, and the Caribbean, and on the Antarctic Peninsula. |
| From the fall of 1993 through the spring of 2000, Dr. Hogenauer served as Associate Professor of Marketing at Dowling College in Oakdale, Long Island, New York, where he taught both graduate and undergraduate courses in marketing management, marketing research, transportation, and tourism marketing. From 1996 to 2000, he was elected Marketing Department Coordinator as well. |
| In the summer of 2000, Dr. Hogenauer was named Associate Professor and Director of the new Program in Travel and Tourism in the College of Business Administration at Loyola Marymount University in Los Angeles, California. At LMU, he is responsible for Program management, design, and development, and teaches a broad range of travel and tourism courses. He has been appointed as LMU's representative on the Los Angeles World Airports Business Council, and the LAX/Westchester/Marina del Rey Chamber of Commerce Airport Relations and Trade/Tourism Committees. His paper on "Marketing the National Parks: Oxymoron or Opportunity" was delivered at the NERR 2001 Conference at the Sagamore in New York. |
| Dr. Hogenauer is a recognized expert in the National Park System. He is the first person known to have visited every officially-designated NPS unit (320 in 1980, and 391 in 2008), and has in fact reached 1,465 of the total 1,487 units and portions he has further identified in the U.S. and Canada. He has also researched the history of the delisted NPS units, culminating in a 1983 study, "Gone, But Not Forgotten," published in the George Wright Forum, a professional journal, and has conducted research on the Recreation Demonstration Areas developed in the 1930's and on national park marketing, including studies for Gateway NRA and Castle Clinton as a Statue of Liberty embarkation point; in 1987-88 he was invited to address a number of NPS meetings, culminating with the national Superintendents' Conference at Grand Teton National Park. In 1995 he was honored in a special ceremony in Washington, DC on the occasion of re-completing the present NPS system. In 1996, Dr. Hogenauer was entered in the Guinness Book of Records (p. 31, 1998 hardcover edition). |
| Dr. Hogenauer was long active in the Travel and Tourism Research Association (TTRA), serving as an officer in the New York chapter over several years, ultimately as Chairman (1976-86/1993-99). |
| His pursuit of systematic travel goals has continued unabated. Since joining the LMU faculty, Dr. Hogenauer has completed dozens of local, regional, national and international projects. In 2007, during a sabbatical year, he completed visits to all Chinese and Spanish provinces, the surface perimeter of Asia, the Tibet Railway, and the sea link between Cape Town and Europe. In both 2004 and 2005, he taught in summer LMU Study Abroad programs in Greece and Eastern Europe. In 2003, he completed the overland round-trip from Los Angeles to the Panama Canal, and began four years of periodic research on tourism in the South Pacific. In 2002, he completed visits to all U.S. Jesuit colleges and universities. In 2000/2001, he visited all 25 California missions and asistencias, as well as additional national monuments. Major overland/sea trips in 1999/2000 included Irkutsk-Vladivostok-Osaka, Archangelsk-Rostov-Crimea, Bucharest-Yekaterinburg, Cape Town-Nairobi, and the most important, Buenos Aires-Long Island, NY, which completed linking all seven continents in an unbroken surface routing. |
| A marathon world trip in 1998 resulted in completion of visits to all Swiss cantons, all top 100 world cities, all world industrial regions, one million non-duplicated airport-pair miles, and flights on all major world airlines. A 60,000-mile world trip in 1997 resulted in completion of all ancient wonders of the world, the Australian continental perimeter via surface travel, all U.S. states/D.C. at least ten times each, and all New Zealand tourism regions. A similar trip in the summer of 1996 resulted in completion of visits to all Mexican industrial districts, all 1ox2o quadrants in the continental U.S., all Alberta tourism regions, all Canadian heritage areas, all Canadian biosphere reserves, all but 8 of the 176 Canadian National Park System units then designated, all Canadian Birnbaum driving routes, and all routes of the Amtrak railroad system. |
| Dr. Hogenauer has also resumed his marketing research consultancy practice, undertaking studies in health care insurance, consumer perception of possible advertising spokespersons, and tourist behavior in the Los Angeles area, and delivering marketing seminars to select Fortune 500 companies. His Internet website at http://www.cheklist.com details his extensive travel accomplishments and goals. |
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