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Selected Annotated Bibliography of On-Site Research: Reports, Publications, Lectures, etc. ADVERTISING RESEARCH - AIR TRANSPORT AIRPORTS - INTERNATIONAL TOPICS MARKET RESEARCH - NATIONAL PARKS TRAVEL AND TOURISM INDUSTRY Items in Final Draft The Marketing Plan as an Effective Teaching Instrument California, 2001 Journal article reporting on the successful use of the student-generated marketing plan as a teaching device for graduate and undergraduate level marketing courses. Items Completed Marketing the National Parks - Oxymoron or Opportunity? New York, 2001 Paper prepared for presentation at the NERR 2001 conference in Bolton Landing, NY, discussing the role of active marketing in national park systems worldwide, with a particular focus on the U.S., Canada, and Australia. TechExpress Proposal in Conjunction with the Dowling CIS Department New York, 1998 Proposal for Dowling School of Business participation (CIS and Marketing) in this Island-wide linkage between colleges and Long Island high-tech developers, focusing on the author's proprietary software project, CHEKLIST. Marketing Discipline/Department Review New York, 1998 Comprehensive review of Dowling School of Business marketing department curriculum, prepared in conjunction with department faculty and outside evaluator. Adding Flesh to the Bones of Your Family
Tree, with a Focus on the Trans-Atlantic Immigrant New York, 1998 Presentation to the German Genealogy Group, a Long-Island based international genealogical society of some 800 members, focusing on ways in which additional detail can enhance the value, detail, and appeal of a family tree, based on the author's success in identifying over 400 grandparents of his children. The Romance and Realism of World Transportation New York, 1997 - Five-volume syllabus with integrated attachments, covering the Scientific/Technological, Historical Evolution, Economic Principles, Political/Regulatory Aspects, and Cultural Expression (artistic/design/musical/poetic/literary/cinematic reflections) of five transport modes: Road (Volume I), Rail (Volume II), Sea (Volume III), Internal Waterway (Volume IV), and Air (Volume V); includes extensive bibliographies. In-House Marketing Seminar New York, 1996 Marketing seminar delivered on behalf of the Education Road Map Committee of the Allstate Indemnity Company in Farmingville, regarding general marketing theory and its specific applicability to the Allstate Indemnity product line, including automobiles and motorcycles. Ecotourism in Thailand: A Ray of Hope for Preserving
the Environment in the Face of Dynamic Economic Growth and Resource Exploitation New York, 1996 Presentation (with Srivara Watabutr) delivered to the New York Conference on Asian Studies Annual Meeting, regarding ecotourism in Thailand and its role in preserving important remnants of the regional environment. Advanced Tourism Information Technology
Based Upon Global Positioning Systems: the Key to Long Island Tourism Growth and Development New York, 1996 Presentation delivered to the Annual Conference of the Northeast Business and Economic Association, regarding the use of advanced technology (and the author's proprietary CHEKLIST product) to enable a more efficient method of travel to and within, and tourism marketing for Long Island (Proceedings, pp. 19-20). Systematic Travel Information with Global Positioning: Changing the Face of Worldwide Travel Nevada, 1996 Presentation delivered to the 27th annual Travel Research Association conference in Las Vegas, regarding the use of advanced technology (and the author's proprietary CHEKLIST product) to enable a more efficient method of worldwide travel and travel marketing (Proceedings, pp. 127-133). Exploring the National Park System: Glorious Present - Uncertain Future New York, 1996 Comprehensive lecture and slide presentation delivered at the Connetquot Public Library in Bohemia, regarding the composition of the U.S. National Park System and the challenges it faces in the current political environment. Dismantling the U.S. National Park System: Logic or Lunacy? New York, 1996 Comprehensive lecture and slide presentation delivered as a Dowling College faculty colloquium, regarding the U.S. National Park System and the challenges it faces in the current political environment. Marketing a Boys' Camp in the Competitive Context of the 1990s New York, 1995-96 Comprehensive pro bono consulting services rendered to Lake Delaware Boys' Camp, a not-for-profit boys' camp attempting to reposition itself from a donor-supported to a camper-supported operation, given the constraints of a religious-military focus in 1990s metropolitan New York. Effective Tourism Information Dissemination in the Face of Consumer Indifference and Limited Funding Mexico, 1995 Panel discussion organized and chaired for, and presentation delivered at the 26th annual Travel Research Association conference in Acapulco, regarding the challenge of promoting individual tourism destinations worldwide. The Relative Perception of Ed Koch and
Others Among Health Care Decision Makers as a Spokesperson for Health Care New York, 1995 Report of a telephone survey conducted in four New York State markets among health care insurance decision makers from large businesses, small businesses. unions, and the general public, regarding their relative perception of four potential advertising spokespersons. GHI in the Competitive Context of Small Business Health Care Providers New York, 1994-95 Competitive market analysis of the purchase behavior of small businesses for health care insurance in seven New York State markets, developed on the basis of 473 telephone interviews with decision makers. Intermodal Transport Study for El Salvador (air transport portion) El Salvador, 1994-95 Comprehensive analysis of air transport in El Salvador for the Ministry of Transport and USAID, including airports nationwide; air cargo operations; and overall government policies and investment strategies involving the air transport sector. Study integrates analysis of passenger and cargo flows regionally and internationally. The Mediterranean Rim: On the International
Tourism Information Superhighway, or Stuck on an Old Road?" France, 1994 Presentation to the Dowling Mediterranean XVI Conference in Pau, contending that the region - as elsewhere - has scarcely tapped a fraction of its tourism potential, due to limited information distribution and effectiveness. The key to increased tourism lies not in massive infrastructural development, but in the effective worldwide promotion of detailed information on available sights, attractions, and events, via the evolving international tourism information superhighway. Around the World in 80 Ways: discovery and re-discovery in 224 countries New York, 1994 Lecture, memorabilia exhibits, and extensive mounted map exhibit covering the author's thirty years of systematic travel in more than 250 categories. Adding Flesh to the Bones of Your Family Tree New York, 1994 Faculty
colloquium regarding ways in which additional detail can enhance the value,
detail, and appeal of a family tree. National Transport Plan for Colombia (air transport portion) Colombia, 1992-93 Comprehensive analysis of air transport in Colombia for the Ministry of Public Works, including airports nationwide; airline routes, fleets, and operations; navigational aid systems, and overall government policies and investment strategies involving the air transport sector. Study integrates economic planning computer model that analyzes passenger and cargo flows among defined spatial zones, in this instance Colombian departments (provinces). The National Park Visitor: Problem with the
Essence, or Essence of the Problem? Utah, 1992 Address to the 1992 Superintendents' Conference of the National Park Service Rocky Mountain Region, held in Zion National Park, regarding the importance of a visitor-oriented management approach. How We Found 22 Immigrant Ancestors and Their Ships of Arrival (1630-1877) New York, 1991 Lecture
to the Nassau Genealogy Workshop on the methods used to trace the actual ships
of arrival for 22 immigrant ancestors of the author's family. An Update to "Gone, But Not Forgotten: The Delisted Units of the U.S. National Park System" The George Wright Forum, Volume 8, Number 3, 1991 United States, 1991 3-page update to cover changes in delisted U.S. National Park System units between 1983 and 1991. Gone, But Not Forgotten: The Delisted Units of the U.S. National Park System The George Wright Forum, Volume 7, Number 4, 1991 United States, 1991 19-page adaptation of 1983 unpublished paper on the 36 little-known delisted units of the U.S. National Park System. Airport System Master Plan Study in Thailand Thailand, 1989-91 Comprehensive
4-volume, 10-chapter planning analysis of the 26 commercial airports of
Thailand, with particular emphasis on the four principal airports operated by
the Airports Authority of Thailand (Bangkok Don Muang, Chiang Mai, Phuket, and
Hat Yai). Analysis included contemporary inventory of all facilities, segmented
forecast to 2010 of traffic components, estimation of future facility
requirements, staged implementation of recommended improvements (including
surface access), and detailed financial and economic feasibility. The Lasting Value of an AIESEC Traineeship Bangkok, 1990 Lectures on the author's career experiences subsequent to an Australian AIESEC traineeship, as motivational input to groups of Asian students considering such traineeships themselves. Airline and Tour Operator Operations and
Marketing Strategy, U-Tapao Airport, Thailand Thailand/Japan/Korea/Taiwan/Hong
Kong/Singapore, 1990 Analytic assessment of the likely commercial use of the former American Vietnam War-era air base at U-Tapao in east-central Thailand, based on personal interviews with three groups of potential users: major airlines, secondary airlines, and tour operators based in each of the five leading supply-source Asian nations in terms of Thailand tourism. Review of Site Selection Methodology - Pusan International Airport, Korea Korea, 1989 Final
report of a review of the methodology employed by a Korean engineering firm to
evaluate potential sites for a new international airport to serve Pusan, Korea.
The review assessed eighteen separate site-selection determinants, and proposed
a revised methodology for their cumulative evaluation. Corporate Travel Manager Use of
International Flight Planning Resources and Comparison of Selected Page and Prototype Formats United States, 1989 Summary report of a moderated group discussion among corporate travel managers responsible for planning international business trips for their companies' employees, focusing on the travel manager's use of various informational resources in such planning. Travel Agent Use of International Flight
Planning Resources and Comparison of Selected Page and Prototype Formats United States, 1989 Summary report of a moderated group discussion among travel agents responsible for planning international business trips for their corporate clients, focusing on the travel agent's use of various informational resources in such planning. Revised Methodology for Calculating Air Transport Costs in TransPeru Model Peru, 1989 Report
of the revised methodology proposed for use in the air transport section of a
national transportation planning model utilized by the Peruvian government,
representing analysis of previous methodologies employed, investigation and
assessment of available data, and evaluation of alternative methodologies for
substitution. The costs for airports, aircraft, and en route navigation facilities
were included. Proposal for Airport Planning Services, Carrasco International Airport Uruguay, 1989 Preliminary assessment of the Uruguayan aviation situation in conjunction with preparation of a contractor's proposal for airport planning services. American Events Corporation Business Plan United States, 1988-89 * Comprehensive business/marketing plan for financing, development, distribution and management of an on-line database of events and sites of interest nationwide. Summary Report - Marx Veal Label Survey New York, 1988 Comprehensive report of a comparative personal intercept survey of four label designs, conducted among female veal buyers. Summary Report - Meat Shopper Survey New York, 1988 Report of a consumer survey to determine the relative position of veal as a meat/poultry purchase item. A Brief Guide to the Ruta Alianza Between Cerro Punta and Boquete, Panama Panama, 1988 A detailed description of the superbly scenic hiking trail through the rainforest along the Pacific slope of Volcan Chiriqui in the western part of Panama. Marketing the National Park System Michigan/West Virginia/Wyoming, 1987-88 Presentations and paper delivered to the National Park Service's Midwest Regional Conference in Traverse City, Training Center seminar in Harpers Ferry, and national Superintendents' Conference at Grand Teton National Park, regarding the importance of developing a marketing plan for the park system. Marketing the National Park System: Oxymoron or Oxyopia? Courier, Volume 32, No. 10, October 1987, pp. 27-29 New York, 1987 Presentations and paper delivered to the National Park Service's Urban Superintendents' Conference in New York, thereafter published in the agency's System magazine, regarding the importance of developing a marketing plan for the park system. Aviation and Air Transport - Volume VI,
National Transport Plan, Republic of Panama Panama, 1987-88 Comprehensive airport and aviation inventory, analysis, and recommendations, prepared for the Ministry of Public Works of the Republic of Panama as one volume of a major World Bank/Interamerican Development Bank transport study. Travel Agent Use of the Official Hotel and Resort Guide New York, 1987 Reports of focus group discussions among travel agents, regarding their use of the Official Hotel and Resort Guide publication as a sales and reference resource. Report of a Marketing Survey Conducted in Four ECCO Shoe Stores New York, 1987 Report
summarizing the findings of a survey of shoppers in four shoe stores of the ECCO
chain in New York, regarding their shoe purchase behavior/influences and
demographics. Report of an Advertising Concept Test Among Senior Citizens New Jersey, 1987 Report
summarizing senior citizen reaction to six advertising concepts for health care
plans relevant to their particular needs. Report of a Post-Advertising Survey for HIP of New Jersey New Jersey, 1987 Report
summarizing the findings of a survey of consumer awareness and perceptions of
health care plans, following a wave of relevant advertising. Report of a Pre-Advertising Survey for HIP of New Jersey New Jersey, 1986 Report summarizing the findings of a survey of consumer awareness and perceptions of health care plans, prior to a wave of relevant advertising. Caribbean Tourism Marketing Seminar The Bahamas, 1986 Week-long seminar series delivered to tourism industry personnel on behalf of the Organization of American States, in Nassau, The Bahamas, with particular emphasis on small hotel operators. Caribbean Tourism Marketing Seminar Antigua/Barbuda, 1986 Week-long seminar series delivered to tourism industry personnel on behalf of the Organization of American States, in Saint Johns, Antigua, with particular emphasis on small hotel operators. Report of Final Conclusions based on
weighted data derived from Empire State Building Observatory Visitors New York, 1986 Comprehensive report of a one-year study of 5,500 visitors to the Empire State Building Observatory, based on data derived from a respondent-operated, touch-screen computer survey administered in the Observatory itself. Caribbean Tourism Marketing Seminar Barbados, 1986 Week-long seminar series delivered to tourism industry personnel on behalf of the Organization of American States, in Bridgetown, Barbados, with particular emphasis on small hotel operators. Tourism Marketing in China People's Republic of China, 1986 * Seven-city series of multi-session seminars delivered at the request of the government of the People's Republic of China, to Chinese tourism authorities and personnel in Beijing, Hangzhou, Shanghai, Nanjing, Xian, Guilin, and Guangzhou/Canton. Seminar content focused on basic marketing principles and their application to tourism, in general and in the particular Chinese circumstances. Presented and tape-recorded with Chinese interpretation. Technological Innovations in Tourism
Information and Itinerary Planning CHEKLIST: A Progress Report and Demonstration Tennessee, 1986 Panel session organized and chaired, and presentation, paper, and computer software demonstration delivered at the 17th annual Travel Research Association conference in Memphis, with emphasis on CHEKLIST, the author's innovative, proprietary travel itinerary planning system. Summary Report of an Advertising Concept Test for HIP of New Jersey New York, 1986 Report of a comparative study of seven health care concepts, conducted among consumers already having hospital insurance coverage. The New School's Graduate Tourism, Travel
and Transportation Management Program: a recapitulation and marketing plan New York, 1986 Final report for internal use on the status and management of the New School's TTTM program. The Resurgence of Tourism in America: marketing strategies to meet the renewed demand New York, 1986 Keynote address to a day-long New School/Travel Research Association joint symposium on the title subject, held at the Vista Hotel in lower Manhattan. A Market Research Report Based on a Health
Care Survey for Scott and White Health Plan New York/Texas, 1986 Comprehensive analysis of the findings of a major survey of Texas consumers with medical insurance coverage, relating to all aspects of health insurance and local providers of health services. National Park Service/Civilian Conservation
Corps Waysides in South Carolina and Virginia South Carolina/Virginia, 1986 Inventory of a little-known and long-forgotten group of former National Park Service areas turned over to the respective states for maintenance and/or ultimate oblivion. Study of the Vista International Hotel's
Decline of Bookings in the Company Meetings Market Segment New York, 1985 * Analysis of the market for accommodations and services related to company meetings, as provided by a large exclusive hotel in lower Manhattan, including recommendations for action to be taken in response to the findings. Summary Report of a Focus Group on Salad Dressing New Jersey, 1985 Brief report of a focus group on homemaker purchase behavior and product satisfaction regarding bottled salad dressings. The Role of Conservation/Preservation in Tourism Development Dutchess County, New York, 1985 Remarks delivered to a Poughkeepsie, New York seminar on tourism as an economic development opportunity. HMO Marketing/Advertising Awareness Research Study New York, 1985 Report of a major survey among New York area respondents regarding health maintenance organization (HMO) awareness and appeal. Swissair's Sixth-Freedom Potential in the
New York-Vienna and New York-Stuttgart Marketplace United States, 1985 * Analysis of Swissair's sixth-freedom traffic potential in two key sample markets, New York-Switzerland-Vienna and New York-Switzerland-Stuttgart. Amalgamated Bank in the Co-op City Competitive Context New York, 1984-85 Report of a market research study undertaken to determine the position of Amalgamated Bank in the Co-op City (East Bronx) competitive environment. Results were featured in advertising run by the bank in early 1985. Proposal for Tourism Training Consulting Services Jamaica, 1984 * Comprehensive proposal for consulting services in the area of tourism personnel training for the Government of Jamaica, including extensive field research. CHEKLIST - An Innovation in Travel Marketing Pennsylvania, 1984 Presentation,
paper, and computer software demonstration to the 15th annual Travel Research
Association conference in Philadelphia, regarding an innovative, proprietary
travel itinerary planning system. A Feasibility Study - Castle Clinton as a
Visitor's Information Center for the National Park Service New York, 1984 Report of an on-board survey of ferry passengers to the Statue of Liberty, regarding their potential for visiting other National Park units in the New York metropolitan area, justifying use of nearby Castle Clinton as an information center and ferry ticket sales facility. Brooklyn Heights - A Feasibility Study for Marketing Neighborhoods in New York as Tourist Attractions New York, 1984 Report of an assessment of the political and economic feasibility of marketing New York neighborhoods as tourist destinations, using Brooklyn Heights as a selected, representative example. The Case for Intelmet: the video-conferencing market New York, 1984 Report of a comprehensive market research study of an innovative, pioneering, and ultimately unsuccessful trans-Atlantic video-conferencing system. Marketing Gateway National Recreation Area to its Urban Constituency New York, 1984 * Report of an awareness and use study of the multi-faceted Federal urban park, Gateway National Recreation Area (encompassing units in both New York and New Jersey), conducted among households on the mailing list for the park's periodic newsletter. The Marketing of Historic Sites New York, 1984 * Presentation to a special seminar sponsored by the Metropolitan Historic Sites Association. Florida Foreign Visitor Study - July-December 1982 New York, 1983-84 Comprehensive analysis of a major survey of international visitors to Florida, for the Florida Department of Commerce, Division of Tourism. New Directions in Travel Advertising New York, 1983 Judging of candidate travel advertising campaigns, as the focal point of the Assembly of National Tourist Office Representatives (ANTOR) annual meeting. Recreation Demonstration Areas in the National Park System United States, 1983 Extensive field inventory and analysis of the 46 recreation demonstration areas developed by, and largely delisted from the National Park Service/System through transfers to the respective state park systems. Gone, but not Forgotten - America's Delisted National Park Service Sites Alberta, Canada, 1983 Presentation and paper delivered to the 14th annual Travel Research Association conference in Banff, regarding the little-known group of units of the U.S. National Park System that have been delisted. Economic Growth from Tourism Rockland County, New York, 1983 Presentation delivered to a special tourism development conference covering Rockland County as a potential destination. A Study of the 1982/83 Christmas Cruises of the Veendam and Volendam New York, 1983 Report of a comprehensive comparative analysis of cruises leaving from the east and west coasts of Florida at essentially the same time, focusing on passenger purchase behavior and product satisfaction. Travel Research - Identifying Opportunities for Innovative Public Relations New York, 1983 Presentation delivered to the day-long Society of American Travel Writers' Travel Communications Workshop, held at the Vista Hotel. Marketing Domestic Tourism with a Deregulated Bus Industry New York, 1983 Panel discussion at the Travel Research Association New York Chapter third annual symposium, "Marketing Travel in the Emerging Recovery," held at the New York Hilton. Overview of the Tourism Industry, with special emphasis on Harlem New York, 1983 Presentation to a special tourism seminar within the broader context of Harlem Day. Travel Research on Trial - Relevancy to the
Travel Marketing Process in Troubled Times Florida, 1982 Transcript
of service as prosecuting attorney in a mock trial of the travel research
process - represented by the collective defendant, Travel Research Suppliers -
as the focal point of the 13th annual Travel and Tourism Research Association
conference in Miami. Adding Flesh to the Bones of Your Family Tree New York, 1982 Lecture to the Genealogy Workshop of the Huntington Historical Society regarding ways in which additional detail can enhance the value, detail, and appeal of a family tree. Chiat/Day inc. Advertising account studies New York/Florida/California/Alaska/Bermuda, 1981-82 Summary Report of a Focus-Group
Discussion on Suntory Royal and
Suntory Whisky and a Small-Scale Telephone Survey Among Suntory Drinkers Report of a group discussion and telephone survey among scotch drinkers, regarding Suntory Japanese whisky appeal. Juicy-Juice in the Competitive Context Report of an extensive in-store and taste testing of the Juicy-Juice product line among mothers and children; recommendations were accepted in their entirety, and the brand was redesigned and repackaged as a result. A Summary Report of Two Surveys
Among Metropolitan Home and Bon Appetit Readers Concerning Midori Melon Liqueur Research
conducted among Midori melon liqueur drinkers, regarding product use and buyer
characteristics. Notes on a Holland-America Alaska Cruise and Its Passengers Research conducted aboard a Holland-America Alaska cruise among the passengers, regarding product selection factors and buyer characteristics. Summary Report of Focus Groups on "Ocean Liner vs. Cruise Ship" Concept Report on the test exposure and implementation of an "ocean liner vs. cruise ship" concept among a target-market sample. Summary Report of a Series of Focus Groups on Sorbet Liqueur Report of several group discussions among liqueur drinkers, regarding the appeal of a proposed citrus liqueur. Summary Report of a Telephone
Survey Among Midori Melon Liqueur Recipe Booklet Inquirers Report of research among 200 coupon respondents, regarding product use and buyer characteristics. Consumer Survey of Three Cruise Logos Research conducted among cruise passengers, regarding the comparative appeal of various cruise line logos. Summary Report of Focus Groups on Mexican Cruises Report of group discussions among past Mexican cruise passengers departing from California, regarding product purchase and buyer characteristics. Strategic Analysis of Japan Air Lines and its Advertising Statistical and focus-group research on the imagery and market position of Japan Air Lines in the competitive context. Strategic Analysis of New York Air's Markets Survey-based analysis of both consumer and trade perceptions of New York Air in the competitive context of selected markets (New York, Boston, Cleveland, and Washington, D.C.). Company/Competitive Review Factors Detailed methodology and bibliography for research into actual or potential clients, their products and services, and their competitive context. Concept/Copy Point Research Conducted for Rainbow Programming Services Research conducted among cable TV subscribers, to determine the best positioning for the upscale service Bravo. Research Summary of the Cruise Industry Research conducted among past cruise passengers, to determine the relative consumer image of various cruise lines. Miscellaneous projects Study design, implementation, and analysis for actual or prospective clients in varied categories (e.g. running shoes, leather goods, temporary accounting personnel). The Interface Between Corporate and Academic Research - An Airline Perspective Georgia, 1980 Presentation and paper delivered to the 11th annual Travel Research Association conference in Savannah, discussing the need for, and proposed implementation of increased corporate-academic research exchanges. The Use of Data in International Market Planning at Trans World Airlines Massachusetts, 1980 Presentation and paper delivered to the International Aviation Data Symposium sponsored by the U.S. Department of Transportation and the Massachusetts Institute of Technology, in Cambridge, detailing the innovative use of CAB and other consumer behavior and traffic data in the airline planning process. Lower Air Fares of 1978 Washington, D.C., 1980 Panel discussion at the Transportation Research Board annual meeting. TWA's New Rout |